Without it, the helmsman or pilot would need to make frequent, large, sudden course corrections requiring extra energy and often jarring all the passengers and crew. By applying a minor touch to the trim tab, a very significant impact on the craft’s direction can be implemented with very little effort. So, what is trim tabbing? In marine and aeronautical design, a trim tab is a small surface attached to the trailing edge of a larger surface, such as the keel of a ship or the rudder of a plane. Once a strategic plan has been launched, it will not self-correct! Real-world influences will demand a continual effort to stay on track by monitoring interim results and regulating activities accordingly.Īpplying the concept of “trim tabbing” to the revenue growth process allows you to use small efforts to have a large impact on how well, how quickly – or even whether – your plan’s goals are reached. Constant attention and adjustment is required. In my many years of working with companies to develop their annual strategies for long-term revenue growth, I have discovered that inevitable day-to-day business distractions are a common impediment to successful implementation. Keep your annual revenue plan on course after setting it in motion
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